Business views.

Tuesday, July 03, 2007

Chery & Chrysler are set to introduce the first Chinese car to the U.S. market

Reportedly, Chrysler is set to announce a deal with Chery Motor Company of China that will bring some of its cars to the United States market under the Chrysler brand. They see this as a way to enter the market for smaller, more fuel efficient vehicles. However, many Chinese cars have performed poorly in crash tests, which could present a challenge. But, if they're priced inexpensively enough, I doubt they'll have too much trouble.

This is probably a smart move on Chrysler's part. They can sell inexpensive cars while maintaining high margins thanks to Chery's low-cost labor. However, I'm not sure their remaining American employees will embrace the move. And, it'll be interesting to see if they introduce a separate brand for these vehicles; I don't believe inexpensive compact cars really fit the Dodge or Chrysler brands.

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2 Comments:

Anonymous Rodrigo said...

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4:36 AM

 
Anonymous Camiseta Personalizada said...

Oi, achei teu blog pelo google tá bem interessante gostei desse post. Quando der dá uma passada pelo meu blog, é sobre camisetas personalizadas, mostra passo a passo como criar uma camiseta personalizada bem maneira. Se você quiser linkar meu blog no seu eu ficaria agradecido, até mais e sucesso.(If you speak English can see the version in English of the Camiseta Personalizada.If he will be possible add my blog in your blogroll I thankful, bye friend).

2:22 AM

 

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